Yuyu Chen

Yuyu Chen

Member Exclusive

How Alibaba is positioning itself to crack Amazon’s dominance
Going Global

China emerges as a hotbed for artificial intelligence
Retail Revolution

Resolution Media’s George Manas: Retail and media are converging
Going Global

Isobar’s Jean Lin on marketing in China: ‘The speed of evolution is tremendous’
Marketing

Marketers aren’t yet putting Amazon at the level of Google and Facebook
WTF Series

WTF is a customer data platform?
Marketing on Platforms

5 things we learned about influencer marketing this year
Marketing on Platforms

Snapchat keeps pushing toward self-serve with Lens Studio
Marketing

Know AAP from AMG and AMS: How Amazon’s major ad offerings work
Going Global

Snapchat is trying to make inroads with advertisers in China
Retail Revolution

Why Evian now spends 80 percent of its marketing budget on digital media
The Programmatic Marketer

Flight to quality takes hold in end-of-year video ad spending, pushing up prices
The Confessions

‘Ad tech needs more human oversight’: Confessions of a publishing exec

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