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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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Tim Peterson

Tim Peterson

Tim Peterson

  • Marketing on Platforms

    Facebook’s branded content program loses its luster

  • Marketing on Platforms

    Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers

  • Publishing in the Platform Era

    Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change

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