Tim Peterson

Tim Peterson

Future of TV

GroupM’s Susan Schiekofer: ‘We need consistent measurement across platforms’
Future of TV

‘There is scale there’: Myths of addressable TV advertising
The Programmatic Publisher

Post Scripps acquisition, Discovery has returned to programmatic guaranteed ad sales
Future of TV

‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch
The Programmatic Publisher

‘Variable fees’ complicate programmatic transparency push
The Programmatic Marketer

Hulu turns on private marketplace as ad buyers see a recent abundance of supply
WTF Series

WTF is ATSC 3.0?
Member Exclusive

‘The next shoe to drop’: Seeking transparency, buyers want to know the fees that SSPs charge publishers
Future of TV

‘Lot of issues’: For ad buyers, cable video-on-demand remains disappointing
The Programmatic Publisher

As programmatic ad revenue grows, publishers adapt sales team structures
Future of TV

Chive spins out new company for streaming content to bars, cruise ships and elsewhere
Future of TV

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising
Member Exclusive

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

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