Tim Peterson

Tim Peterson

Future of TV

One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise
Member Exclusive

Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TV
Future of TV

Viacom will debut 15 channels on Pluto TV to bolster its upfront pitch
Publishing in the Platform Era

Meredith’s IGTV shows have surpassed 20 million views
Member Exclusive

Discovery has started using its first-party data to target ads across TV, digital
Future of TV

AccuWeather hits 650m video views on its site and apps
Publishing in the Platform Era

How All Def Media uses YouTube to drive paying subscribers
Marketing on Platforms

Buyers say Snap’s latest announcements may allay audience growth concerns
Marketing on Platforms

Cheatsheet: What advertisers need to know about Snap’s Partner Summit announcements
Marketing

Why the NHL took its digital media buying in-house
Member Exclusive

‘Do brands ever check on the welfare of influencers?’: YouTube stars confront mental health issues
Marketing on Platforms

S4 Capital’s Martin Sorrell: ‘Direct-to-consumer is a symptom of the disease’
Future of TV

YouTube is targeting TV advertisers with this year’s upfront pitch

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