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Google’s ad tech empire rests on how well it can make these key arguments
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Tim Peterson
Tim Peterson
Publishing in the Platform Era
Flipboard reaches 145 million monthly users following February ad campaign
Future of TV
Hulu claims 50 percent more upfront ad commitments compared to 2017
Publishing in the Platform Era
Quartz forges ahead, but other news publishers shut down chatbots
Future of TV
Vox Entertainment is developing a TV show with Vox.com’s Emmy-nominated YouTube producer
Future of TV
Roku’s advertising business is outpacing its hardware business
The Creator Economy
Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly
Member Exclusive
PBS Digital Studios turns to YouTube while waiting for Facebook revenue
The Confessions
‘It’s still TV money’: Confessions of a TV and digital ad buyer
Subscriptions
Apple tops 300 million paid subscriptions as it reportedly preps new subscription services
Future of TV
How Kin Community makes shows that are programmed for profitability
Member Exclusive
GoPro courts influencers in a bid to go beyond action sports
The Programmatic Marketer
‘We’ve reached critical mass’: Advertisers see more options to buy ads only from publishers that have adopted ads.txt
Future of TV
AT&T already has a nearly $10 billion media, entertainment and advertising business
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