Digiday+ Member Article

Alisha Marie should have been riding high last May. A month earlier, the YouTube star celebrated the 10-year anniversary of her main channel, which at the time had more than seven million subscribers. Instead she was running on empty.

Over the course of the previous decade, Marie’s YouTube channel had grown from a high school hobby into a lucrative livelihood that enabled the 25-year-old to afford to buy her own house. But in building that business, Marie had burnt herself out. Taking a day off was not an option because she felt she needed to be constantly producing the videos that paid her bills. She pushed herself to attend industry events because of the networking opportunities that could lead to a brand deal that might spawn a long-term partnership and sustainable income. But by May 2018 she had pushed herself too hard.

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