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Tim Peterson

Tim Peterson

Tim Peterson

  • Publishing in the Platform Era

    The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter

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    Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers

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    ‘Solution in search of a problem’: Shoppable video ads struggle with adoption issues

  • The Programmatic Marketer

    ‘Keywords are still a pretty blunt tool’: Agencies work to refine brand-safety blocklists

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    The Rundown: Ad buyers want original shows from Roku

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    How Bleacher Report is using Instagram Stories for app downloads

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    As upfronts approach, Hulu and YouTube are once again the NewFronts’ big winners

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    WTF is Apple’s ITP 2.2 update?

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