Tim Peterson

Tim Peterson

Future of TV

Bon Appetit uses batch-and-window release strategy to promote its new OTT app
Marketing on Platforms

Avocados From Mexico wants guaranteed digital audience reach
Retail Revolution

Amazon’s next ad move: AmazonFresh ‘sponsored products’
Marketing on Platforms

‘Decent learning curve for them’: Facebook will need to adapt its pitch to crack TV upfront market
Member Exclusive

Video Briefing: Snap wants more scripted original shows for Snapchat Discover
Publishing in the Platform Era

On Snapchat Discover, publishers tweak programming strategies to keep people from tuning out
Publishing in the Platform Era

Pop-Up Magazine is now helping brands put on their own events
Future of TV

Cheatsheet: Roku expects to make $1 billion in revenue this year
Audio Anywhere

5 things we learned at the Winter Podcast Upfronts
The Programmatic Marketer

‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys
Member Exclusive

‘Data is the battleground’: Martin Sorrell’s S4 Capital is shopping for a first-party data company
Publishing in the Platform Era

All Def Media, Daquan publisher IMGN Media are now co-producing original shows
Future of TV

Ad buyers’ latest gripe: Outstream video ads playing out of view

<
1
…
64
65
66
67
68
…
80
>