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Tim Peterson
Tim Peterson
Future of TV
Hearst is finding success in YouTube, and is pouring more resources into programming
Publishing in the Platform Era
With costs rising, Facebook traffic arbitrage strategies lose effectiveness
Future of TV
‘Visionary’: Why Bob Bakish, who revived Viacom, is the frontrunner to run CBS-Viacom
Data Regulation
Circling closer to a federal privacy law, Congress has introduced 7 privacy bills this year
Future of TV
Amazon rebrands IMDb TV as it ramps up pitch to ad buyers
Marketing on Platforms
‘Burden of proof’: Inside Facebook’s bid to compete for advertisers’ upfront budgets
Future of TV
Project OAR’s bid to standardize addressable TV advertising moves into phase two
Retail Revolution
DTC advertisers turn to search to evaluate their TV ads’ performance
The Programmatic Publisher
How Amazon is using its DSP to get more high-quality inventory from publishers
Publishing in the Platform Era
World Surf League’s live viewership has grown after removing exclusivity from Facebook Live deal
Future of TV
‘War of the giants’: Disney+’s Ricky Strauss has a lot riding on him
The Programmatic Marketer
NBCUniversal offers refunds to programmatic advertisers following ad insertion error
The Programmatic Marketer
‘Incredible advantage’: How Amazon’s Sizmek acquisition will address its DSP’s weaknesses
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