Tim Peterson

Tim Peterson

Future of TV

Streaming services can’t stop showing the same ad repeatedly, putting growth at risk
The Programmatic Marketer

‘We’re not going to play around’: Ad industry grapples with California’s ambiguous privacy law
Member Exclusive

Ad buyers are wary of advertising becoming a casualty of the streaming wars
WTF Series

WTF is CCPA’s service provider designation?
Subscriptions

Barstool Sports tops 30k paying subscribers
Future of TV

Publishers use original shows to boost their subscription efforts
Member Exclusive

‘The pressure is on’: Insights from the Digiday Video Advertising Summit
Future of TV

‘Hard to figure out the best route’: Ad buyers wrestle with how to buy connected TV ads
Future of TV

‘Sellers are obstinate’: Advertisers’ candid thoughts on the state of streaming video
Member Exclusive

Programmers push Snapchat for minimum revenue guarantees
Future of TV

CBS News beefs up streaming service CBSN with weekly documentaries
Future of TV

How The New York Times is building its TV business and moving into movies
Member Exclusive

The Rundown: Disney+ is going to help Disney’s ad business

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