Tim Peterson

Tim Peterson

The Programmatic Publisher

‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales
Equality and Opportunity

‘People don’t know our community:’ TV industry continues to lag in addressing lack of Latinx representation
Business of TV

Cheatsheet: Discovery unveils Discovery+, its DTC streaming service
Member Exclusive

‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals
Publishing in the Platform Era

‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch
Member Exclusive

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
Programming & Production

‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020
Business of TV

How YouTube is working to focus advertisers’ attentions on its connected TV inventory
Member Exclusive

‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
Business of TV

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
Future of TV

‘A different atmosphere than couple months ago’: How the Instagram-TikTok rivalry for creators has cooled
Publishing in the Platform Era

‘A full-fledged cross-platform brand’: How BuzzFeed is expanding its Black vertical Cocoa Butter to YouTube, email
Member Exclusive

TV networks cut costs to confront shrinking profits amid streaming shift

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