Tim Peterson

Tim Peterson

Business of TV

Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies
Member Exclusive

Future of TV Briefing: Flexibility set to be an upfront focal point yet again
Member Exclusive

Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
Member Exclusive

Future of TV Briefing: What counts as a video view? It depends
WTF Series

WTF is the global privacy control?
Member Exclusive

Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch
The Creator Economy

Why TheSoul Publishing’s Victor Potrel isn’t overthinking how YouTube Shorts will share ad revenue with creators and publishers
Member Exclusive

Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
Business of TV

Why entertainment expert Eunice Shin is watching streamers’ subscriber churn rates
The Creator Economy

How YouTube is calculating creators’ ad-revenue shares for Shorts
Business of TV

Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Member Exclusive

Future of TV Briefing: TikTok’s revenue-sharing terms are turning off some creators
WTF Series

WTF is the IAB’s Multi-State Privacy Agreement?

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