Tim Peterson

Tim Peterson

WTF Series

WTF are frequency caps?
Member Exclusive

Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
WTF Series

WTF are seller-defined audiences?
Member Exclusive

Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
Programming & Production

How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet
Member Exclusive

Future of TV Briefing: The 2022 glossary
Equality and Opportunity

Dentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishers
Member Exclusive

Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?
Navigating Economic Instability

How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery
Member Exclusive

Media Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports
Member Exclusive

Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
Future of TV

How TikTok’s ad revenue-sharing program TikTok Pulse works
Member Exclusive

Media Briefing: What Axios’ sale says about the valuation of digital media companies

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