Tim Peterson

Senior reporter

tim@digiday.com

Video Anywhere

How TBS, TNT plan to use first-party data to boost digital ad sales

by Tim Peterson
The Programmatic Marketer

As ads.txt adoption grows, so too does enforcement

by Tim Peterson
The Confessions

‘They need to put things into a spreadsheet’: Confessions of a media exec on ad buyers

by Tim Peterson
The GDPR Impact

Google’s GDPR consent plan could be a template for other tech giants

by Tim Peterson
Publishing in the Platform Era

Apple expands test to sell ads in Apple News

by Tim Peterson
Video Anywhere

Hulu has started to address advertisers’ inventory frustrations

by Tim Peterson
Marketing on Platforms

‘The data hasn’t gone away’: How Facebook opened Pandora’s box of user data and has struggled to shut it

by Tim Peterson
The Programmatic Publisher

‘One unified stream’: The days of separate programmatic ad sales teams are ending

by Tim Peterson
Video Anywhere

Twitter is emphasizing the on-demand side of live for new shows ahead of NewFronts

by Tim Peterson
Video Anywhere

‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

by Tim Peterson
Video Anywhere

Why media companies are shifting their attention from Facebook to YouTube

by Tim Peterson
Video Anywhere

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

by Tim Peterson
Video Anywhere

How podcaster Gimlet Media is targeting Hollywood

by Tim Peterson

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