Tim Peterson

Senior reporter

tim@digiday.com

Member Exclusive

Flatter and fairer: Marketers and publishers hack away at ad tech fees

by Tim Peterson
Member Exclusive

Now you see me: An oral history of viewability

by Tim Peterson
Cheatsheets

Cheatsheet: Internet giants weigh in on U.S. privacy law

by Tim Peterson
Marketing on Platforms

‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens

by Tim Peterson
Video Anywhere

YouTube Gaming’s shutdown could be an attempt to one-up Twitch

by Tim Peterson
Member Exclusive

With California privacy law, industry tries to avoid a repeat of GDPR scramble

by Tim Peterson
Marketing on Platforms

Twitch expands programmatic guarantees to more advertisers

by Tim Peterson
Marketing on Facebook

Ad buyers prepare for headaches after Facebook cuts off third-party data

by Tim Peterson
Member Exclusive

How Accuweather is using programmatic sales data to inform direct sales

by Tim Peterson
Video Anywhere

Kevin Hart’s Laugh Out Loud brings its original shows — and their sponsors — to Starz

by Tim Peterson
Video Anywhere

Instagram’s IGTV sees growing popularity of episodic videos

by Tim Peterson
Mobile

Industry waits for app stores to support mobile in-app ads.txt

by Tim Peterson
Member Exclusive

360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing

by Tim Peterson

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