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CTV Advertising Strategies:
Insights from CTV leaders at Dentsu, Horizon Media and more
SECURE YOUR SEAT
Tim Peterson
Tim Peterson
Member Exclusive
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
Programming & Production
How CBS News’ co-presidents Neeraj Khemlani and Wendy McMahon are stepping up their streaming news outlet
Member Exclusive
Future of TV Briefing: The 2022 glossary
Equality and Opportunity
Dentsu Media’s Mark Prince is pushing advertisers to diversify their media mixes to support minority-owned publishers
Member Exclusive
Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?
Navigating Economic Instability
How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery
Member Exclusive
Media Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports
Member Exclusive
Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
Future of TV
How TikTok’s ad revenue-sharing program TikTok Pulse works
Member Exclusive
Media Briefing: What Axios’ sale says about the valuation of digital media companies
Business of TV
The Rundown: Disney+ tops 152 million subscribers, but growth slows in the U.S.
Member Exclusive
Future of TV Briefing: Video publishers look to strike a balance between YouTube Shorts and traditional YouTube
Navigating Economic Instability
Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales
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