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Media
Marketing
Future of TV
‘We had to take full ownership of data’: Why Denmark’s biggest news site cut reliance on Google’s tech
Duopoly
Video Anywhere
Brands in Culture
The Confessions
Media
Marketing
Future of TV
Tim Peterson
Senior reporter
tim@digiday.com
Member Exclusive
‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
by
Tim Peterson
Programming & Production
‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020
by
Tim Peterson
Business of TV
How YouTube is working to focus advertisers’ attentions on its connected TV inventory
by
Tim Peterson
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
by
Tim Peterson
Business of TV
‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
by
Tim Peterson
Streaming Outside The Box
‘A different atmosphere than couple months ago’: How the Instagram-TikTok rivalry for creators has cooled
by
Tim Peterson
Publishing in the Platform Era
‘A full-fledged cross-platform brand’: How BuzzFeed is expanding its Black vertical Cocoa Butter to YouTube, email
by
Tim Peterson
Member Exclusive
TV networks cut costs to confront shrinking profits amid streaming shift
by
Tim Peterson
Business of TV
How advertisers are evaluating YouTube’s rising connected TV viewership
by
Tim Peterson
Programming & Production
YouTube creators are seeing connected TV’s viewership share increase
by
Tim Peterson
Member Exclusive
Digital publishers hunt for home on connected TV
by
Tim Peterson
Coronavirus Fallout
‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now
by
Tim Peterson
Publishing in the Platform Era
‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive
by
Tim Peterson
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