Tim Peterson

Senior reporter

tim@digiday.com

Member Exclusive

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

by Tim Peterson
Programming & Production

‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020

by Tim Peterson
Business of TV

How YouTube is working to focus advertisers’ attentions on its connected TV inventory

by Tim Peterson
Member Exclusive

‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms

by Tim Peterson
Business of TV

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

by Tim Peterson
Streaming Outside The Box

‘A different atmosphere than couple months ago’: How the Instagram-TikTok rivalry for creators has cooled

by Tim Peterson
Publishing in the Platform Era

‘A full-fledged cross-platform brand’: How BuzzFeed is expanding its Black vertical Cocoa Butter to YouTube, email

by Tim Peterson
Member Exclusive

TV networks cut costs to confront shrinking profits amid streaming shift

by Tim Peterson
Business of TV

How advertisers are evaluating YouTube’s rising connected TV viewership

by Tim Peterson
Programming & Production

YouTube creators are seeing connected TV’s viewership share increase

by Tim Peterson
Member Exclusive

Digital publishers hunt for home on connected TV

by Tim Peterson
Coronavirus Fallout

‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now

by Tim Peterson
Publishing in the Platform Era

‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive

by Tim Peterson

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