Tim Peterson

Video Anywhere

Bloomberg Media has developed technology to connect its TV and digital ad inventory

AR/VR

‘It’s definitely going to break things’: Apple is prepping an iOS change that may hurt AR and VR advertising

Video Anywhere

Hulu will run on-screen banner ads when people pause shows

Video Anywhere

‘We are creating the future foundation’: How NBCUniversal is marrying TV spots with digital ads

Video Anywhere

Why TV ad buyers don’t yet see connected TV threatening linear TV budgets

‘Nascent space’: Connected TV is grappling with ad frequency issues

Samsung Ads is trying to compete with Amazon, Roku for connected TV budgets

The Amazon Effect

In search of bigger brand budgets, Amazon is beefing up its brand metrics

Video Anywhere

‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV

‘Companies have their hair on fire’: California privacy law compliance is likely to be a last-minute scramble

Marketing on Facebook

‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads

DTC Era

P&G takes a page from DTC playbook for its skin-care brands

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network