Tim Peterson

Senior reporter

tim@digiday.com

Coronavirus Fallout

Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis

by Tim Peterson
Marketing on Platforms

Reddit overhauls ad sales, with a new boss from Pinterest

by Tim Peterson
Member Exclusive

Why the coronavirus crisis won’t radically change the TV ad buying system

by Tim Peterson
Programming & Production

The NHL produces slate of original shows to fill gap until games return

by Tim Peterson
The Programmatic Publisher

Publishers pull ad inventory from programmatic markets to protect ad prices

by Tim Peterson
Member Exclusive

TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees

by Tim Peterson
Subscriptions

YouTube plans to let news publishers sell off-platform subscriptions through their channels

by Tim Peterson & Max Willens
Streaming Outside The Box

With coronavirus content drawing fewer viewers, publishers shift to video back to usual programming topics

by Tim Peterson
The Programmatic Publisher

Publishers use advertising downturn to perform programmatic housekeeping

by Tim Peterson
Member Exclusive

YouTube’s push for TV ad dollars is hurting its business right now

by Tim Peterson
Coronavirus Fallout

Publishers’ new concern: failing ad tech firms defaults on payments

by Tim Peterson
Business of TV

The TV industry expects the upfront ad market to split into two periods

by Tim Peterson
Member Exclusive

Why NBCU’s Peacock’s muted debut could be a plus in the long run

by Tim Peterson

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