Tim Peterson

Now you see me: An oral history of viewability

Cheatsheets

Cheatsheet: Internet giants weigh in on U.S. privacy law

Marketing on Platforms

‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens

Video Anywhere

YouTube Gaming’s shutdown could be an attempt to one-up Twitch

With California privacy law, industry tries to avoid a repeat of GDPR scramble

Marketing on Platforms

Twitch expands programmatic guarantees to more advertisers

Marketing on Facebook

Ad buyers prepare for headaches after Facebook cuts off third-party data

How Accuweather is using programmatic sales data to inform direct sales

Video Anywhere

Kevin Hart’s Laugh Out Loud brings its original shows — and their sponsors — to Starz

Video Anywhere

Instagram’s IGTV sees growing popularity of episodic videos

Mobile

Industry waits for app stores to support mobile in-app ads.txt

360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing

Publishing on Snapchat

WorldStarHipHop premieres Snapchat Discover channel in original content push