Tim Peterson

Senior reporter

tim@digiday.com

Marketing on Platforms

S4 Capital’s Martin Sorrell: ‘Direct-to-consumer is a symptom of the disease’

by Tim Peterson
Video Anywhere

YouTube is targeting TV advertisers with this year’s upfront pitch

by Tim Peterson
Marketers, publishers are using an online marketplace to sidestep the RFP process

by Tim Peterson
Video Anywhere

Agency ad buyers say there isn’t enough addressable TV inventory

by Tim Peterson
Video Anywhere

Heading into upfronts, buyers hope digital video platforms will help offset rising TV costs

by Tim Peterson
Reaching the ‘unreachables’: NCC Media is moving from TV to digital

by Tim Peterson
The Programmatic Marketer

WTF is app-ads.txt?

by Tim Peterson
Video Anywhere

To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV

by Tim Peterson
The Programmatic Marketer

WTF is IPv6?

by Tim Peterson
‘On the precipice of being a real business’: NBCU’s Oxygen wants to make money from podcasts

by Tim Peterson
The Programmatic Marketer

‘It’s going to be a big change for us’: Google’s adoption of first-party auction creates migration headaches for buyers

by Tim Peterson and Seb Joseph
Publishing on Snapchat

Vertical Networks is restyling Brother’s Snapchat Discover as a TV network

by Tim Peterson
Video Anywhere

Bon Appetit uses batch-and-window release strategy to promote its new OTT app

by Tim Peterson

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