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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Suman Bhattacharyya
Suman Bhattacharyya
Retail Revolution
Macerich malls opens co-working spaces aimed at startups and large retailers
Member Exclusive
How Target is using an app to acquire customer feedback
Retail Revolution
Inside Walmart’s journey to cashierless retail
Brands in Culture
Target’s not going cashless (yet), but it wants to digitize cash counting
Brands in Culture
Inside Chase’s marketing strategy for digital-only brand Finn
Brands in Culture
With debit card, Venmo eyes retail partnerships as path to monetization
Marketing
How Kik is banking on a crypto-based strategy
Marketing
How PayPal is targeting the ‘underserved’ market
Marketing
Finance companies and retailers are experimenting with Slack
Marketing
Inside Swell, Pacific Life’s in-house impact investing startup
Marketing
How SoFi is personalizing its mobile experience
Marketing
‘Not a deal breaker’: Google’s crypto ad ban to have little effect on ICOs and cryptocurrencies
Marketing
In play for customer data, TD Ameritrade rolls out Twitter trading bot
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