Finance companies and retailers are experimenting with Slack
Slack is commonly known as a tool to help employees collaborate internally.
But a growing number of retailers and financial companies are using it for customer service interactions. Retailers are trying it out to get to know their customers better, and banks and finance companies are testing it as a conversational banking channel. While no major bank has rolled out a Slack bot for customers (though they’ve done so on Facebook messenger or iMessage), challenger bank Revolut is testing its capabilities for business customers. The company plans to grow the capabilities of its Slack bot, letting business customers check account balances, query all payments received from a given client and initiate payments.
For financial companies exploring Slack’s capabilities, its success will depend on clear parameters regarding the types of information that will be shared and who gets to see it.
Jose Cuervo Tequila celebrates UFC’s 30th anniversary with Kevin Holland, Stephen “Wonderboy” Thompson ads
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With advertising in flux, Twitter is outsourcing ad monetization to ad tech
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SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
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