Finance companies and retailers are experimenting with Slack
Slack is commonly known as a tool to help employees collaborate internally.
But a growing number of retailers and financial companies are using it for customer service interactions. Retailers are trying it out to get to know their customers better, and banks and finance companies are testing it as a conversational banking channel. While no major bank has rolled out a Slack bot for customers (though they’ve done so on Facebook messenger or iMessage), challenger bank Revolut is testing its capabilities for business customers. The company plans to grow the capabilities of its Slack bot, letting business customers check account balances, query all payments received from a given client and initiate payments.
For financial companies exploring Slack’s capabilities, its success will depend on clear parameters regarding the types of information that will be shared and who gets to see it.
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Steve Wing, managing director, EMEA, Magnite As the advertising industry moves closer to a cookieless world — one in which browserless environments including connected TV (CTV) and mobile in-app are an increasingly large part of ad budgets — publishers will have an increasingly important role in developing the future of identity. Segment creation and identity […]
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