For Dave Fanger, building an in-house startup was labor of love.
“It was a nights and weekends passion of mine,” said Fanger, CEO of Swell, the impact investing platform owned by Newport Beach, California-based insurer Pacific Life. “We were looking for asset managers to acquire, but I didn’t see anything out there that was addressing the values I was looking for.”
For Fanger, finding partners who were committed to sustainability was important. So six years ago, he teamed up with a colleague and decided to launch Swell — but instead of creating a startup from scratch, he decided to do so from within Pacific Life. As venture capital funding becomes harder to come by, corporate-incubated startups may become more common. For Swell, maintaining the “separateness” of the startup entity is a critical driver of success.
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SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
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