Shareen Pathak

Shareen Pathak

Marketing

The ultimate industry connector, MediaLink wants to get deeper
The Creator Economy

Influencer marketing is becoming more standardized
The Creator Economy

‘We’re competing against crap’: The race is on to provide influencer marketing analytics
Retail Revolution

For retailers, Amazon is a true frenemy
Agency Culture

‘I was terribly annoyed’: How Zenith’s Tom Goodwin became a LinkedIn superstar
The Creator Economy

Fearing brand safety turmoil, marketers are whitelisting influencers
Member Exclusive

Digiday Research: Brands want platforms to fix measurement issues
Agency Culture

‘They screw me, screw them’: Ad freelancers fight back
Member Exclusive

Digiday Research: Brands are trying to take back control
Marketing

‘We are so slow’: European brand marketers on their biggest challenges
The Creator Economy

WTF is an Insta pod?
Marketing on Platforms

As Facebook grows, brands say it’s gotten more complicated to work with
Marketing on Platforms

Marketing in the age of Trump: How the LGBT Center created ‘F*ck Without Fear’

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