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S4 Capital trades billable hours for outputs as AI redraws agency economics
Media
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Special Projects
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Seb Joseph
Seb Joseph
Marketing on Platforms
‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital
Marketing on Platforms
Heineken prioritizes mass reach over hypertargeting on Google and Facebook
Media
Behind Amazon’s push into sports broadcasting
Content & Commerce
Shoemaker Kickers capitalizes on FOMO to spur purchases
Media
L’Oreal UK is shifting some of its search budget to Amazon
Media
Advertisers warm to Amazon’s increasing ad pitch
Future of TV
World’s biggest football clubs rethink Facebook Live
Content & Commerce
Citroen and Peugeot want to sell more cars online
Media
Despite promise, brands still struggle using location data
Marketing on Platforms
Wimbledon to localize its bid to become a digital media brand
Media
Brands eye new ways to foster innovation with agencies
Media
How Santander’s using first-party data to increase loyalty
The Confessions
Confessions of a former agency innovation head: ‘It’s all smoke and mirrors to get more money’
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