Seb Joseph

Seb Joseph

Data Regulation

As GDPR looms, marketers demand GDPR compliance from tech and media suppliers
The Confessions

Confessions of a marketer: Agencies forced brands to in-house more marketing
The Programmatic Marketer

Marketers still shy away from venturing too deeply into ad tech
Media

Advertisers, agencies agree transparency in ad buying is a problem, but not so much on the blame
Media

Ford review adds to WPP challenges
Marketing on Platforms

Alcohol advertisers are fleeing the Twitter nest
Data Regulation

The GDPR is spooking location-targeting companies
Marketing on Platforms

How Snapchat is courting direct-response marketers
Media

From transparency to in-housing: The 5 biggest issues facing the ad agency model
Future of TV

Sports teams and leagues chase online ad budgets
Media

‘Reinventing the wheel’: The reality of getting rival agencies to work together
Marketing on Platforms

After stopping ads on Snapchat and YouTube, Captain Morgan focuses on Facebook and Spotify
The Programmatic Marketer

Platform disintermediation of media agencies gains speed

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