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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
Media
Marketing
Media Buying
Future of TV
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Special Projects
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Seb Joseph
Seb Joseph
Marketing on Platforms
EHarmony has eyes for direct response on social
Media
Overheard at Dmexco: Ad tech vendors are ‘selling fear’
Media
Amazon makes its presence known at Dmexco
Media
Sign of the times: Marketers flock to Dmexco for direct deals with ad tech
Data Regulation
GDPR is coming, and many U.S. ad tech firms aren’t ready
Content & Commerce
The NFL takes a Netflix-style approach to fuel its growth in Europe
Marketing on Platforms
How Diageo is planning for voice-based search
Retail Revolution
UK retailer Next spends on paid search for back-to-school retail rush
The Programmatic Marketer
Pernod Ricard takes more ad buying in-house — and sees the benefits
Marketing on Platforms
How eBay is using social platforms for its UK launch
Media
Inside Amazon’s pitch to agencies
Media
Digital ad concerns have an unlikely winner: emerging markets
Content & Commerce
Game Digital is looking to esports to turn around retail sales
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