Seb Joseph

Seb Joseph

The Programmatic Marketer

‘We own the contracts’: Hershey’s is taking control of its ad tech
Media

With Epsilon deal, Publicis bets on first-party data for survival
Member Exclusive

Diageo’s cutting the number of publishers it works with to ensure quality
Member Exclusive

Advertisers prioritize setting up publisher networks
Marketing on Platforms

How artificial intelligence is influencing Unilever’s marketing
Media

Lexus is doing ad deals directly with publishers
Media

Freesat shakes up media buying model to compete with bigger TV rivals
Marketing

‘Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives
Marketing on Platforms

‘We’ve taken more control’: Heineken’s media chief on building capabilities across all its businesses
Marketing on Platforms

Post-Facebook outage, ad buyers are grappling with out-of-control costs
Brands in Culture

Diageo’s Baileys focuses on shorter, smaller social media ads
The Programmatic Marketer

‘More accountability’: Unilever creates its own network for trusted publishers
Media

‘Marketing is commoditized’: Candid thoughts of ad buyers at the Digiday Media Buying Forum

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