Seb Joseph

Seb Joseph

Media

Once billed as the future of GroupM, mPlatform fades into the background
Future of TV

Inside Activision Blizzard’s plan to win TV budgets for esports
The Confessions

‘We’re both playing the game’: Confessions of a procurement director on agency rebates
Future of TV

‘Like a live version of Netflix’s Bandersnatch’: Twitch pitches branded games
Member Exclusive

‘There are diminishing returns’: ADT sees limits to cost savings from bringing ad buying in-house
Marketing on Platforms

Video now accounts for a third of TUI’s paid social budget
Member Exclusive

‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem
The Confessions

‘There weren’t many clients ready to dive deep’: Confessions of an agency trading desk exec
Brands in Culture

What the ASA’s recent ban on gender stereotypes in ads means for marketers
Media

Inside Sky’s pitch for addressable TV budgets
Future of TV

‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports
Media

As programmatic advertisers get smarter, agencies shake up the trading desk model
Media

WPP and Omnicom take a stand against Accenture-led audits

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