Seb Joseph

Seb Joseph

Media

As programmatic advertisers get smarter, agencies shake up the trading desk model
Media

WPP and Omnicom take a stand against Accenture-led audits
The Confessions

‘What you give is what you get’: Confessions of a procurement exec
Member Exclusive

WTF is a Quality CPM?
Future of TV

Wimbledon wants to monetize its archived content in digital push
Member Exclusive

WTF is zero-party data?
Marketing on Platforms

‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager
Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns
The Confessions

‘People are scared to speak up’: Confessions of a minority marketer
Future of TV

Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
Retail Revolution

To get closer to DTC brands, Mars Petcare is becoming a venture capitalist
Media

Citing conflicts, WPP won’t participate in Accenture-led ad pitches
Future of TV

AT&T’s Xandr has ambitious European expansion plans

<
1
…
67
68
69
70
71
…
98
>