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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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Seb Joseph

Seb Joseph

Seb Joseph

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    When it comes to agencies, brands care more about cost than transparency

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    ‘There are so many egos’: Confessions of an in-house content marketer

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    Seeking clarity: How Unilever tackles cross-platform measurement

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    Inside food delivery company Deliveroo’s plan for growth in 2019

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    SSPs like OpenX are eyeing direct ties to advertisers

  • Marketing on Platforms

    Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads

  • The lead image shows an illustration of two people measuring a TV with a ruler.
    Marketing on Platforms

    Thanks to addressable TV, budgets are starting to move away from Facebook

  • Marketing on Platforms

    ‘Esports can be just as influential’: Kia pushes into competitive video games

  • The Confessions

    ‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma

  • 30 second tv spot
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    Addressable TV is poised for a breakthrough in the UK

  • Marketing on Platforms

    ‘Play to the strengths of each platform’: Inside Diageo’s voice ads strategy

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