Seb Joseph

Seb Joseph

Marketing on Platforms

Watch out, Google, Facebook is eating into paid-search budgets
The Programmatic Marketer

British Gas sees progress weaning itself off Google’s ad server
The Programmatic Publisher

Channel 4 seeks to expand programmatic ad offering
The Programmatic Marketer

How car brand MG gets the most out of its first-party data
The Programmatic Marketer

S4’s Martin Sorrell: The battle in marketing today is for first-party data
The Programmatic Marketer

‘Point of differentiation’: Agencies are having tougher negotiations with ad tech vendors
Member Exclusive

Why advertisers find it so hard to quit the walled gardens
The Creator Economy

‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies
Member Exclusive

Royal Bank of Scotland’s David Wheldon: Clients are to blame for agency transparency issues
Member Exclusive

A year after GDPR, General Mills is exploring new ways to use publisher data
Media

When it comes to consulting firms, some advertisers aren’t convinced
The Creator Economy

Why General Mills is spending more of its digital budget on influencers
The Confessions

Confessions of an ad tech executive: ‘Rebates are symptomatic of ad tech’s race to the bottom’

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