Seb Joseph

Seb Joseph

Content & Commerce

Inside Bayern Munich’s in-house digital agency
The Programmatic Marketer

Maserati looks to targeted TV ads to find rich car buyers
Data Regulation

‘Brands don’t want to be in the headlines’: Some advertisers to pause programmatic spending in GDPR’s immediate aftermath
Retail Revolution

Adidas Originals is taking a less-is-more approach to digital
The Programmatic Marketer

Once a must-have, marketers sour on DMPs
Marketing on Platforms

Facebook’s big threat isn’t Cambridge Analytica, it’s advertisers questioning ROI
The Programmatic Marketer

Why Radisson Hotel Group is using Accenture Interactive to build an ad tech stack
Media

Trust but verify: Heineken plans to in-house ad verification
Marketing on Platforms

Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Marketing on Platforms

Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy
Content & Commerce

‘It’s the right strategy for us now’: Manchester City is merging all its apps into one
Data Regulation

As GDPR looms, marketers demand GDPR compliance from tech and media suppliers
The Confessions

Confessions of a marketer: Agencies forced brands to in-house more marketing

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