Seb Joseph

Seb Joseph

Marketing on Platforms

Video now accounts for a third of TUI’s paid social budget
Member Exclusive

‘You can’t save your way to growth’: How marketing procurement is trying to fix its image problem
The Confessions

‘There weren’t many clients ready to dive deep’: Confessions of an agency trading desk exec
Brands in Culture

What the ASA’s recent ban on gender stereotypes in ads means for marketers
Media

Inside Sky’s pitch for addressable TV budgets
Future of TV

‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports
Media

As programmatic advertisers get smarter, agencies shake up the trading desk model
Media

WPP and Omnicom take a stand against Accenture-led audits
The Confessions

‘What you give is what you get’: Confessions of a procurement exec
Member Exclusive

WTF is a Quality CPM?
Future of TV

Wimbledon wants to monetize its archived content in digital push
Member Exclusive

WTF is zero-party data?
Marketing on Platforms

‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager

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