Seb Joseph

Seb Joseph

Member Exclusive

With increased attention on privacy, attribution is getting more complicated
Member Exclusive

‘Contracts are just the first step:’ Advertisers grapple with DSP demands
Member Exclusive

2019 outlook: The move to in-house has hit a brick wall
Media

‘Agency scale has moved from buying power’: WPP looks to break with tradition
Member Exclusive

‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions
Member Exclusive

Ad buyers are struggling to find Amazon advertising talent
The Confessions

Confessions of a procurement director: ‘We don’t want to overpay our agencies’
Member Exclusive

The myths of in-housing media buying: ‘People think it’s going to be easier’
Marketing on Platforms

‘We don’t pay influencers on reach’: How Kellogg’s is combating influencer fraud
Media

A year in, Marks & Spencer’s virtual assistant has helped drive £2m in sales
Marketing

Brands are hiring specialists to run Amazon campaigns
Member Exclusive

The buzz around blockchain as antidote to digital media’s ills is fading
Member Exclusive

‘There’s no people like me in places like this’: Confessions of black ad exec on advertising’s diversity problem

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