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‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
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Seb Joseph
Seb Joseph
The Programmatic Marketer
As agencies go directly to SSPs, they are trimming the number they use
WTF Series
WTF is the Data Transparency Label?
WTF Series
WTF is second-party data?
Media
To help ward off Amazon, CPG advertisers are seeking data relationships with retailers
Future of TV
UK advertisers balk at high cost of targeted TV ads
Marketing
‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads
The Programmatic Marketer
How Nestle is trying to trim ad tech middlemen
Future of TV
Inside ITV’s plan to sell programmatic ads in streaming programming next year
Future of TV
How BritBox is positioning itself as an add-on to Netflix in the UK
WTF Series
WTF is demand-path optimization?
The Programmatic Marketer
Advertisers emerge as buyers for ad tech
The Programmatic Marketer
How American Express is preparing for a world without cookies
Member Exclusive
Pitch deck: TikTok is testing cost-per-click ad pricing
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