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Google’s ad tech empire rests on how well it can make these key arguments
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Seb Joseph
Seb Joseph
The Confessions
‘Advertisers are more curious than confident’: Confessions of a Twitch influencer
Media
‘An important part of our digital universe’: Smirnoff is spending more on Instagram Stories ads
Marketing on Platforms
As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories
Media
Blockchain buzz among advertisers starts to fizzle
Marketing
Amazon is testing video ads in mobile search results
Marketing on Platforms
With news-feed user growth slowing, Facebook revs its pitch for Instagram Stories
Marketing on Platforms
Heineken is still worried about Snapchat’s age-gating policies
Media
The state of esports for advertisers, in five charts
Marketing
Amazon to merge its ad businesses into one platform
Member Exclusive
Facebook is stepping up its brand-safety controls for news-feed video
Future of TV
Sports streaming service Dazn moves into original programming
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Amazon advertisers want more video ads if they’re to spend more
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Marketers cool on VR, shift focus to AR
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