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Google’s ad tech empire rests on how well it can make these key arguments
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Seb Joseph
Seb Joseph
Digiday @ DMEXCO
Dmexco briefing: Connected TV is ad tech’s new darling
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Amazon is testing an attribution pixel, a key step in rivaling the duopoly
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Online retailer Notonthehighstreet is investing more in Google Shopping ads than text ads
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Some companies backtrack on taking marketing in-house
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