Seb Joseph

Seb Joseph

Marketing on Platforms

How Adidas is using WhatsApp as a direct marketing channel
Marketing

‘There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies
Brands in Culture

‘It will mean we buy less on social media’: Unilever will no longer target young kids with ads
Retail Revolution

‘Everything we do is about DTC’: Inside L’Oreal’s tech hub
Data Regulation

In the absence of third-party cookies, publishers are building walled gardens of their own
Member Exclusive

With cookies on the way out, advertisers turn to old-school measurement methods
Marketing

With its sights set on winning more ad budgets, Accenture winds down media auditing arm
Marketing

Why Dyson takes a hybrid approach to sell on Amazon
Data Regulation

With third-party cookies on the way out, shared IDs face an existential crisis
Media

How global advertisers are pushing for a new approach to brand safety
The Programmatic Marketer

Why ‘brand suitability’ is replacing brand safety
Marketing

UK regulator again warns ad tech to clean up its act
Media

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach

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