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How Google took control over online advertising, according to those who watched it happen
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Special Projects
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Seb Joseph
Seb Joseph
Retail Revolution
Inside food delivery company Deliveroo’s plan for growth in 2019
Member Exclusive
SSPs like OpenX are eyeing direct ties to advertisers
Marketing on Platforms
Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads
Marketing on Platforms
Thanks to addressable TV, budgets are starting to move away from Facebook
Marketing on Platforms
‘Esports can be just as influential’: Kia pushes into competitive video games
The Confessions
‘Attribution is the biggest challenge’: Confessions of a brand’s media chief on the in-house dilemma
Member Exclusive
Addressable TV is poised for a breakthrough in the UK
Marketing on Platforms
‘Play to the strengths of each platform’: Inside Diageo’s voice ads strategy
Member Exclusive
SSPs double down on tech fee transparency for 2019
The Programmatic Marketer
The programmatic marketer’s 2019 checklist
The Programmatic Marketer
‘The model needs to evolve’: Xaxis CEO on the future of trading desks
The Programmatic Marketer
Started with fanfare, Oath never stood a chance, ad execs say
The Programmatic Marketer
‘The classic agency model is dead’: Why Nissan’s Jean-Pierre Diernaz wants more control of its data
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