Seb Joseph

Seb Joseph

Media

Inside Sky’s pitch for addressable TV budgets
Future of TV

‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports
Media

As programmatic advertisers get smarter, agencies shake up the trading desk model
Media

WPP and Omnicom take a stand against Accenture-led audits
The Confessions

‘What you give is what you get’: Confessions of a procurement exec
Member Exclusive

WTF is a Quality CPM?
Future of TV

Wimbledon wants to monetize its archived content in digital push
Member Exclusive

WTF is zero-party data?
Marketing on Platforms

‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager
Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns
The Confessions

‘People are scared to speak up’: Confessions of a minority marketer
Future of TV

Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
Retail Revolution

To get closer to DTC brands, Mars Petcare is becoming a venture capitalist

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