Seb Joseph

Seb Joseph

Member Exclusive

Inside ITV’s bid for addressable TV ad budgets
Brands in Culture

Bentley’s connected cars are becoming the new mobile opportunity for marketers
The Confessions

Confessions of a location data exec: ‘It’s a Ponzi scheme’
Member Exclusive

Why Heineken is doing more ad buying in private marketplaces
Audio Anywhere

‘It’s not a sales tool. It’s about sentiment’: Benefit Cosmetics eyes podcast ads
Brands in Culture

How brands like Wendy’s and the NFL are marketing on Fortnite
Media

In search of in-app money, Amazon launches rewards program
Experimental Channels

Brands are testing augmented reality’s influence on e-commerce
Media

When it comes to agencies, brands care more about cost than transparency
The Confessions

‘There are so many egos’: Confessions of an in-house content marketer
Member Exclusive

Hershey’s is pitching a ‘clean room’ for data sharing to retailers
Member Exclusive

Seeking clarity: How Unilever tackles cross-platform measurement
Member Exclusive

Pitch deck: How Amazon is pitching its attribution tool

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