Seb Joseph

Seb Joseph

The Confessions

‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
Data Regulation

Why ‘data provenance’ will be the new media-transparency issue in 2020
Media

After encroaching on agency turf, consultancies are poised to take a step back in 2020
The Programmatic Marketer

‘In a constant state of flux’: For a CMO, it’s no longer enough to just be a marketing expert
Marketing on Platforms

Influencer marketing agencies prepare for the end of the Instagram like
Marketing

‘Ridiculously expensive’: Confessions of an ad buyer on addressable TV ads
The Programmatic Marketer

As agencies go directly to SSPs, they are trimming the number they use
WTF Series

WTF is the Data Transparency Label?
WTF Series

WTF is second-party data?
Media

To help ward off Amazon, CPG advertisers are seeking data relationships with retailers
Future of TV

UK advertisers balk at high cost of targeted TV ads
Marketing

‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads
The Programmatic Marketer

How Nestle is trying to trim ad tech middlemen

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