Seb Joseph

Seb Joseph

Member Exclusive

WTF is a Quality CPM?
Future of TV

Wimbledon wants to monetize its archived content in digital push
Member Exclusive

WTF is zero-party data?
Marketing on Platforms

‘It’s a perpetual state of uncertainty’: UK buyers grapple with ‘buggy’ Facebook Ads Manager
Member Exclusive

‘A lot of the time it’s intuition’: Marketers continue to struggle with attribution in influencer campaigns
The Confessions

‘People are scared to speak up’: Confessions of a minority marketer
Future of TV

Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
Retail Revolution

To get closer to DTC brands, Mars Petcare is becoming a venture capitalist
Media

Citing conflicts, WPP won’t participate in Accenture-led ad pitches
Future of TV

AT&T’s Xandr has ambitious European expansion plans
Media

Why Pernod Ricard favors the hybrid in-house model
Member Exclusive

Three years after ANA report, holding companies tighten grip on budgets
The Creator Economy

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing

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