Seb Joseph

Seb Joseph

Marketing on Platforms

Winners, losers and fallout from Google’s plan to drop cookies
Future of Work

The great sucking sound: Automation has made media buying harder
Media

Apple’s new privacy features have further rattled the location-based ad market
Future of TV

Cadbury tests skipping TV ads in favor of streaming ads
Media

Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions
The Confessions

‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
Data Regulation

Why ‘data provenance’ will be the new media-transparency issue in 2020
Media

After encroaching on agency turf, consultancies are poised to take a step back in 2020
The Programmatic Marketer

‘In a constant state of flux’: For a CMO, it’s no longer enough to just be a marketing expert
Marketing on Platforms

Influencer marketing agencies prepare for the end of the Instagram like
Marketing

‘Ridiculously expensive’: Confessions of an ad buyer on addressable TV ads
The Programmatic Marketer

As agencies go directly to SSPs, they are trimming the number they use
WTF Series

WTF is the Data Transparency Label?

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