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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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Seb Joseph
Seb Joseph
Managing Through Crisis
‘Cost conscious consumers, restrictive economy’: Advertising’s tough ride in 2022
Gaming & Esports
‘A lot of investment and commitment’: Manchester City ramps up esports efforts
Life Beyond the Cookie
Walgreens-owned Boots sets out vision for data clean rooms
Managing Through Crisis
What’s ahead: Marketing implications of the economic outlook
Marketing
Stress, confusion and tears amid search for data clean room answers
Privacy
Experts predict Apple will turn on Private Relay by default in iOS 16
The Programmatic Marketer
The Rundown: Apple’s ATT Privacy crackdown, a year on
Gaming & Esports
‘The model is shifting’: In esports, brand dollars increasingly follow the personalities
The Programmatic Marketer
‘Opportunity to build a lasting company’: As ad tech IPOs slow, M&A deals continue to chug along
Publishing in the Platform Era
‘Big steps’: Slowly, but surely French publisher Groupe Figaro’s attempts to diversify get traction
Marketing on Platforms
Why ‘the currency in Web 3.0 is not crypto, it’s trust’
WTF Series
WTF is the Digital Markets Act?
Marketing on Platforms
‘Shopping reinvented’: L’Oréal eyes impulse sales on TikTok
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