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Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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Seb Joseph
Seb Joseph
Marketing on Platforms
As online shopping intensifies, e-commerce marketers are becoming increasingly reliant on Facebook’s ads
Managing Through Crisis
Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
Media
“It’s been a source of some much-needed income’: Sports clubs are building subscription businesses on Facebook
WTF Series
WTF is Triller?
Media
The second wave of agency staff cost cuts is starting to build — but it might not crash as hard as the spring swell
The Programmatic Marketer
‘We’ll get briefs we couldn’t access before’: Inside Channel 4’s push for programmatic advertisers
Future of Work
‘We have our work cut out for us’: How Havas is launching a major campaign to overcome its lack of racial diversity in the U.S.
Managing Through Crisis
How the alternative holding agency groups are hitting growth spurts even during the downturn
Marketing on Platforms
‘There’s been no emails or interest’: As the drama over TikTok intensifies, advertiser interest cools
Marketing on Platforms
As the Facebook boycott ends, brand advertisers are split on what happens next with their marketing budgets
Future of Work
‘Coming to us for ways to do more’: Advertisers look to curated marketplaces to reach underrepresented audiences
Marketing on Platforms
‘It’s a significant change’: Twitter’s MoPub weighs in-app ad growth plan amid Apple’s upcoming privacy update
WTF Series
WTF are shadow blocklists and how they can take a bite out of publisher revenue
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