Seb Joseph

Seb Joseph

Marketing on Platforms

With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Brands in Culture

Dos años después, el primer CMO de Bose esboza su plan para la marca
Brands in Culture

Two years in, Bose’s first CMO outlines his plan for the brand
Data & Privacy

Five years in, the GDPR has had a double-edged impact on the ad market
The Sports Marketing Playbook

Tras la desaparición de la zapatilla virtual de Nike, el cinismo de la NFT deja intrigados a los profesionales del marketing
The Sports Marketing Playbook

After Nike’s virtual sneaker drop, NFT cynicism is making way for intrigue among marketers
Marketing on Platforms

Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO
Data & Privacy

Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
Managing Through Crisis

What downturn? In real terms, ad spending is doing just fine
The Programmatic Publisher

Amazon’s pending price hike stirs debate among media owners
The Programmatic Publisher

The Guardian will be paid for permitting the collection of contextual data on its site
The Programmatic Publisher

‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out
The Programmatic Publisher

Gumtree is seeing positive results from using first-party data in direct deals

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