Seb Joseph

Seb Joseph

Marketing

‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
Life Beyond the Cookie

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’
The Confessions

‘Marketers talk a good game’: Confessions of a senior agency exec on being paid fairly
The Programmatic Marketer

As ad tech surges, challenges remain — and not just from the coronavirus pandemic
Managing Through Crisis

Taking remuneration seriously: the time has come
Life Beyond the Cookie

The jig is up: The end of the identity workaround
The Programmatic Publisher

Cheatsheet: PubMatic plots path to growth as a public ad tech vendor
Media

‘Gain a connection of higher value’: Why average revenue per user stats could hold the key to mega sports franchises’ commercial future
Brands in Culture

‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
Marketing

‘Find operational efficiencies’: Nokia’s handset marketers adopt hybrid model in pursuit of smartphone marketshare
Publishing in the Platform Era

‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat
Brands in Culture

‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands

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