Seb Joseph

Seb Joseph

The Programmatic Publisher

‘Stories don’t equal fluff’: Why narrative spins, not fundamentals, are driving the ad tech stock market
Brands in Culture

‘We need to see ourselves as a media business’: AC Milan’s endgame for content
The Programmatic Marketer

‘Nothing makes sense anymore’: What’s driving ad tech’s latest consolidation wave
Audio Anywhere

‘Because it’s so new and fresh’: It took a minute, but brands are in the Clubhouse app
The Programmatic Marketer

Asos is building a programmatic ads business as it chases an emphasis on first-party data
Brands in Culture

‘Esports isn’t lucrative in the near term’: FaZe Clan CEO’s endgame for gaming
The Programmatic Marketer

‘So much uncertainty’: Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA
Brands in Culture

‘We’re all content businesses’: esports orgs borrow from the media owner’s playbook in search for new revenues
The Confessions

‘Chronically understaffed’: Confessions of an agency exec on the cost of online advertising’s Covid growth
Future of Work

‘We’re building the plane while flying’: AB InBev’s in-house team plans structural changes as it takes on more work
The Programmatic Marketer

For the IDFA-curious, WTF is Apple’s SKADNetwork?
The Programmatic Marketer

‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
The Programmatic Marketer

‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update

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