Seb Joseph

Seb Joseph

Brands in Culture

‘It’s easy to put your name on something’: Hollister on why owning, not sponsoring esports events is working for its brand
The Programmatic Marketer

BT is the latest advertiser to take a ‘fixed fee’ programmatic path
Member Exclusive

Pitch deck: How Apple approached advertisers its first ads business
The Programmatic Marketer

Apple’s ATT power play: the hard truths of throttled competition and concentrated leverage
The Programmatic Marketer

Cheat Sheet: Apple has set a date for its privacy push on advertising. Now comes the hard part
The Programmatic Marketer

It’s here! The winners and losers of Apple’s seismic privacy change
Brands in Culture

‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Managing Through Crisis

Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
Marketing on Platforms

‘We don’t post much organic content’: Pepsi sees TikTok as a pay-to-play platform
Life Beyond the Cookie

Google’s privacy plan brings changes, but not as many as marketers think
The Programmatic Marketer

‘The elephant in the room’: Companies persist with fingerprinting as a workaround to Apple’s new privacy rules
Marketing

‘Neutral in the supply chain’: Industry arbiter Ebiquity attempts a turnaround
Brands in Culture

Game developer Electronic Arts produces shows to expand reach ‘as a media business’

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