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Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
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Seb Joseph
Seb Joseph
Marketing on Platforms
How TikTok is taking lessons from the record industry in building a media business
Marketing on Platforms
From Takeovers to Topview ads, what it costs to advertise on TikTok
The Programmatic Marketer
What changes (and accelerates) in ad tech during a recession
Media
As ad tech settles into its first real recession, the industry grapples with issues old and new
Brands in Culture
Beer brand Desperados shifts to virtual events
Media
Bleacher Report tries live-streamed shows in its app
Brands in Culture
As the lockdown eases, KFC steps up advertising and shifts messaging
The Programmatic Marketer
‘It is not a panacea’: Why log-level data hasn’t lived up to its promise for advertisers
Media
How advertisers are using TikTok during the recession
The Confessions
‘It’s tricky and political’: Confessions of a marketer on getting log-level data from ad tech vendors
Media
With live sports on hold, Adidas turns to video games
The Programmatic Marketer
DSPs are cracking down on bid duplication
Future of Work
‘It all felt quite new’: How the media industry returns to a new workplace in reopened European markets
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