Ronan Shields

Ronan Shields

Marketing

Ad tech comes under the microscope as marketers evolve their media mix
Managing Through Crisis

Ukraine invasion exposes balancing act of brand responsibility in advertising
Marketing

Public ad tech CEOs: ‘If you don’t need the capital right now, then wait’
The Programmatic Marketer

GroupM debuts Premium Marketplace after deals with Magnite and PubMatic as SPO intensifies
The Programmatic Marketer

Singtel has appointed investment bank Moelis to explore a potential sale of Amobee
WTF Series

WTF is Google’s Topics?
Privacy

Making sense of Google’s plan to limit tracking on Android
Privacy

The Rundown: What you should know now that Google is bringing its Privacy Sandbox to Android
The Programmatic Marketer

The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch
The Programmatic Marketer

Outbrain is buying Video Intelligence for $55 million, here’s why
Life Beyond the Cookie

Overheard at IAB’s ALM: ‘Big Tech is now the de facto global regulator’
Life Beyond the Cookie

‘IDs don’t belong on the open web’: the pragmatic publisher’s case for privacy-first ads
Privacy

IAB Tech Lab unveils new working group to tackle evolving consent frameworks

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