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Fragmentation comes to search advertising as marketers grapple with shifting search behavior
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Ronan Shields
Ronan Shields
The Programmatic Marketer
PwC will lead the ANA’s programmatic transparency study
The Programmatic Marketer
Sources: MediaMath is exploring a sale, Magnite and PE are among potential acquirers
The Programmatic Marketer
Why Criteo is purchasing the best-kept secret in digital media for $380 million
Data Regulation
‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR
The Programmatic Marketer
Here’s why Outbrain is buying Video Intelligence for $55 million
Life Beyond the Cookie
Can Wall Street’s ad tech love affair last?
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