Ronan Shields

Ronan Shields

Data Regulation

‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Life Beyond the Cookie

Key challenges Google must face in what is arguably the most pivotal year in its history
Business of TV

‘It’s not entirely clear what direct even means’: CTV’s rise is not without its growing pains
The Programmatic Marketer

Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
Life Beyond the Cookie

Google readies new interest-based advertising in next phase of Privacy Sandbox experiments
The Programmatic Marketer

‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Privacy

IAB Tech Lab – a reluctant peacekeeper in the privacy wars
The Programmatic Marketer

S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’
Privacy

With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony
The Programmatic Marketer

2022’s dealmaking is already underway, will it be a year of smaller, better, cheaper?
The Programmatic Marketer

Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off
The Programmatic Marketer

PwC will lead the ANA’s programmatic transparency study
The Programmatic Marketer

Sources: MediaMath is exploring a sale, Magnite and PE are among potential acquirers

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