Michael Bürgi

Michael Bürgi

Michael Bürgi

Future of Measurement

A Spanish ad company wants to standardize OOH traffic metrics using satellites
Member Exclusive

Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business
Future of Measurement

‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers
Evolving Agencies

Borrell Report: Local media’s post-lockdown spending spree powered a digital agency surge
Life Beyond the Cookie

Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward
Equality and Opportunity

Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media
Member Exclusive

Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns
Member Exclusive

Media Buying Briefing: Buyers insist they ‘can’t let this happen again’ after an insane upfront
Brands in Culture

Horizon Media launches new behavioral science and economics practice under its WHY group
Member Exclusive

Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there
Marketing on Platforms

Single-source panel measurement is key to optimizing social media planning, says DISQO report
Business of TV

The TV upfront marketplace is moving along at breakneck speed, and eye-popping ad-rate increases
Member Exclusive

Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands

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