Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: ‘We’re engineering around the value proposition’: Kepler Group’s global reach expands as it absorbs U.K.’s Infectious Media
Agency Culture

Cheat Sheet: What David Droga’s ascension to CEO of Accenture Interactive means for creativity
Member Exclusive

Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?
Evolving Agencies

‘Giving them a succinct roadmap’: Blueprint is just the latest tech that’s empowering marketers to go in-house
Member Exclusive

Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change
Member Exclusive

Media Buying Briefing: Artificial intelligence ‘is gonna ruin the world… and then we adapt’
Evolving Agencies

Horizon Media agencies ply new ground with incentive-based deals tied to compensation
Marketing on Platforms

‘Marketers have to shift their expectations’: Despite turmoil in parts, Facebook’s ads business holds up against Apple’s privacy crackdown
Evolving Agencies

Stagwell bets on organic growth to power its merger with MDC Partners, as it retires the MDC name
Evolving Agencies

Agencies, market thyselves! How independent shops are taking different routes to advertise their superpowers
Member Exclusive

Media Buying Briefing: WTF are barter agencies?
Future of Measurement

A Spanish ad company wants to standardize OOH traffic metrics using satellites
Member Exclusive

Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business

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