Michael Bürgi

Michael Bürgi

Michael Bürgi

Evolving Agencies

Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Member Exclusive

Media Buying Briefing: How buyers see Q4 scatter activity affecting 2022 spending across TV and digital
Evolving Agencies

As a global media consultancy enters the U.S., an American agency network expands its overseas presence
Member Exclusive

Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski
Evolving Agencies

The Rundown: What media agency execs privately think about Meta/Facebook as a billion dollar ‘deaf to give-and-take’ client
Brand Safety

The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds
Evolving Agencies

The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows
Member Exclusive

Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it
Data Regulation

‘A fundamental failure of a national privacy law’: Acxiom CEO on what’s needed to get data back on track
Member Exclusive

Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
Brand Safety

Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
Digiday Media Buying Summit

‘I think it’s all talk’ about DE&I: Overheard at Digiday’s Media Buying Summit
Marketing on Platforms

TikTok creators with mid-level reach may be the most effective for brand partnerships

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