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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Michael Bürgi
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Evolving Agencies
‘We are the new type of competition’: How Stagwell Group’s CEO Mark Penn is going after the holding companies
Member Exclusive
Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat
Agency Culture
Why the DE&I efforts of one agency became the deciding factor in it winning new business
Media
PQ Media predicts digital out-of-home growth will fuel the industry’s recovery after its worst drop ever
Member Exclusive
Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients
Evolving Agencies
To GroupM N.A. CEO Kirk McDonald, everything’s a Rubik’s cube waiting to be solved
Evolving Agencies
Consumer insights panels make a quasi-comeback in the agency world
Member Exclusive
Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback
Member Exclusive
Media Buying Briefing: ‘We’re engineering around the value proposition’: Kepler Group’s global reach expands as it absorbs U.K.’s Infectious Media
Agency Culture
Cheat Sheet: What David Droga’s ascension to CEO of Accenture Interactive means for creativity
Member Exclusive
Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?
Evolving Agencies
‘Giving them a succinct roadmap’: Blueprint is just the latest tech that’s empowering marketers to go in-house
Member Exclusive
Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change
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