Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit
Evolving Agencies

‘The monetization of attention’: How this agency holding company expands regional wins to global work
Future of Measurement

New study reveals large gaps in what consumers think they do online — vs. what they actually do
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit
The Programmatic Marketer

From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens
Member Exclusive

Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel
Evolving Agencies

Publicis Health Media president’s script for clients: Never say ‘no,’ rather ‘yes, but…’
Strategizing for the Future

Magna revises U.S. ad spend for 2022 amid invasion of Ukraine
Member Exclusive

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video
Evolving Agencies

The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership
Member Exclusive

Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop
WTF Series

WTF is the difference between measurement and currency?
Agency Culture

Boathouse agency CEO: ‘CMOs like shiny objects a little too much’

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