Michael Bürgi

Michael Bürgi

Michael Bürgi

Agency Culture

How Worldwide Partners Inc. chooses (or passes on) agencies to join its network
Member Exclusive

Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
Future of Measurement

Why identity, as a valuable marketing tool, is at a turning point, per new report
Agency Culture

Three years after DE&I was jolted into action, how much progress has the agency world really made?
Member Exclusive

Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
The Commerce Media Era

Commerce media grows more dominant by the year, forcing media agencies to keep pace with change
Member Exclusive

Media Buying Briefing: Known’s data, analytics and engineering power wins over new media chief
Brand Safety

Generative AI’s application to brand safety is said to speed up the process and be more accurate
Navigating Economic Instability

Madison Alley: The M&A outlook this year is better than you’d think
Digiday @ Possible

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible
Digiday @ Possible

Walmart, Albertsons execs discuss the promise of AI and opportunity for marketers to more fully embrace retail media at Possible
Brand Safety

Elon Musk aims to charm marketers with vow to focus on ‘compelling’ Twitter content and transparency
Member Exclusive

Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue rises

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