Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Evolving Agencies

Is an altruistic holding company too good to believe? Know Co. begs to differ
Member Exclusive

Media Buying Briefing: A tale of two reports (on media agencies)
Evolving Agencies

MediaSense buys R3 to strengthen its Asian and North American presence
Member Exclusive

Media Buying Briefing: How generative AI is being applied in big and small settings
Evolving Agencies

One media agency gets vocal against principal media — and hopes others will too
Member Exclusive

Media Buying Briefing: Debating the pros and cons of principal media
Future of Measurement

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Digiday Media Buying Summit

Overheard at DMBS: The problem with scope creep — and how to get over it
The Confessions

Confessions of a media buyer on Google’s stranglehold on the industry
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit
Digiday Media Buying Summit

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
Digiday @ Advertising Week

Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
Digiday @ Advertising Week

Omnicom Media Group looks for more clarity on the role of AI in the auction process

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