Max Willens

Max Willens

Publishing in the Platform Era

‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers
Subscriptions

‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers
Media

Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation
The Programmatic Publisher

‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July
Content & Commerce

Publishers prep for back-to- school bump as traditional shopping models and items shift due to uncertain return this fall
Audio Anywhere

‘Keep the medium premium’: Podcaster creators mull raising their ad loads while preserving high listener engagement
Media

The second wave of media layoffs is here
Media

‘This is a relationship business’: The in-person client meeting is beginning to make a comeback among publishers
Future of Work

‘You need to fix the entire line’: Publishers’ sales and revenue teams struggle with entrenched diversity problem
Media

Publishers are seeing a mini-boom in coronavirus newsletter signups
Media

‘We’re careful about what we propose’: Even strapped for ad revenue, publishers are wary about taking retailer ad campaigns
Publishing in the Platform Era

Pitchfork bolsters live streaming output with ‘Listening Club’
Media

Like it or not, Google and Facebook are becoming the leading patrons of the news industry

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