Max Willens

Publishing in the Platform Era

How Slam Magazine accumulates months’ worth of content out of one weekend event

Publishing on Facebook

Facebook tries again by hiring journalists to staff its news tab

Beyond Ads

PopSugar’s new direct revenue play is a marketplace for workout tutorials

Publishing on Snapchat

Elite Daily’s Snapchat story was watched by 20m users last month

Publishing in the Platform Era

With Tumblr acquisition, Automattic gets a chance to win more brands’ business

Video Anywhere

Once dominant, Amazon-owned gaming platform Twitch has more competition and more problems

Content & Commerce

‘They revel in keeping it messy’: Amazon’s Onsite Associates program is rewarding, but risky for publishers

Subscriptions

Vice Media’s astrology app has now been downloaded 100,000 times

Audio Anywhere

How radio and audio giants are trying to solve podcasting’s discoverability problem

Publishing in the Platform Era

For newspapers, the easy deals might not be the smart deals

How NBC News’ vertical sites became audience engagement laboratories

The Programmatic Publisher

‘Just four dudes’: Inside EasyList, the community-run ad-blocking list disrupting the internet

WTF is a Lighthouse score?