Max Willens

Senior Reporter

max@digiday.com

Life Beyond the Cookie

‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak

by Max Willens
Life Beyond the Cookie

‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes

by Max Willens
Content & Commerce

‘It was immediate’: The New York Post has started personalizing its commerce content recommendations

by Max Willens
Life Beyond the Cookie

Vendors jostle for position ahead of coming contextual pivot

by Max Willens
Publishers and Google

Cheat Sheet: Google curbs publishers’ commerce plans with a product reviews update

by Max Willens
The Programmatic Publisher

Publisher ad alliances get a new look as cookie changes loom

by Max Willens
Life Beyond the Cookie

The coming cookie changes will force some small publishers to give up on advertising altogether

by Max Willens
Subscriptions

Four years into a subscription strategy, Medium still doesn’t spend money to acquire subscribers

by Max Willens
WTF Programmatic

WTF is NewsPassID?

by Max Willens
Life Beyond the Cookie

Penske Media eyes data studio as way to drive more portfolio-wide selling

by Max Willens
Member Exclusive

Digiday Research: Contextual targeting will have its renaissance

by Max Willens
Life Beyond the Cookie

With pandemic continuing to recede, publishers pitch longer-term partnerships

by Max Willens
Member Exclusive

Digiday Research: Brands are more worried about the coming cookie changes than agencies

by Max Willens

Page 1 of 61
1
2
3
...
61
>