Max Willens

The subscribe page has become a laboratory for news publishers experimenting with revenue stream options

‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself infuriates publishers

‘There are so many cool things we could do’: Publisher interest in subscription-driving bundles simmers

‘Let the buyers know you exist’: How Morning Brew plans to grow brand ad dollars from its base of direct response

Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation

‘A stamp of legitimacy’: TikTok turns up its branded content spending and profile with publishers

‘The sky hasn’t fallen’: Publishers’ programmatic revenues vault back up in June and July

Publishers prep for back-to- school bump as traditional shopping models and items shift due to uncertain return this fall

‘Keep the medium premium’: Podcaster creators mull raising their ad loads while preserving high listener engagement

‘The Italians are back’: Fashion advertising roars back to life for publishers

‘The downloads are back’: Podcasting finishes the first half of 2020 strong

The second wave of media layoffs is here

‘It’s like telling a reporter he can’t have a Twitter account’: Reporters are starting their own newsletters outside of their employer