Max Willens

Senior Reporter

max@digiday.com

Publishing in the Platform Era

‘We do it because it’s profitable’: Ads improbably sprout on ad averse Substack

by Max Willens
Member Exclusive

Digiday Research: Publishers are much less supportive of employee voting than agencies

by Max Willens
Publishing in the Platform Era

‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple

by Max Willens
Member Exclusive

Digiday Research: Agency men and women see the big 2020 election issues very differently

by Max Willens
Publishing in the Platform Era

‘More of an acceptable concept’: Publishers test more frequent ad price changes

by Max Willens
Member Exclusive

Digiday Research: Media, marketing, retail sectors reveal their top issues ahead of the 2020 election

by Max Willens
Coronavirus Fallout

Brands are demanding more flexibility in their digital upfront negotiations with publishers

by Max Willens
Content & Commerce

‘Game-time decisions on a daily basis’: How BuzzFeed is preparing for a more responsive holiday shopping season

by Max Willens
Member Exclusive

Digiday Research: Nonwhite media and marketing professionals see a much less liberal industry than their white peers

by Max Willens
The Amazon Effect

‘Completely fell off a cliff’: Amazon Onsite Associates has gotten bumpy for some participating publishers

by Max Willens
Member Exclusive

Digiday Research: Agencies are voting for Biden, but they don’t expect his victory to boost ad spending

by Max Willens
Publishing on Facebook

‘A viewer-safe antidote’: The Dodo’s audience and ad business surges in 2020

by Max Willens
Future of Work

‘A lot of listening’: A Q&A with Conde Nast’s first chief diversity and inclusion officer, Yashica Olden

by Max Willens

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