Max Willens

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‘We kind of own a genre’: How Shudder’s content strategy keeps subscribers coming back

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The New York Times is bundling its news with Scribd

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How publishers’ sales teams juggle the growing number of ad products

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With new campaign, the Financial Times is maintaining its Facebook advertising boycott

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Publishers see subscription growth in tests with Amazon Pay

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Publishers pursue fan culture at Comic-Con

Advertising Week 2018

Advertising Week Briefing: The real reason brand purpose is so hot right now

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Publishers are expanding their content studios to do more agency work

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Blockchain fever is here. Now what?

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Inside the hidden costs of a subscription publisher