The media world is in the midst of a gaming bonanza. Several years after publishers realized (again) that games are a great way to build habit, loyalty and consumer revenue, more and more publishers have sought to incorporate them into their products.
Earlier this month, The New York Times announced that it now has 1 million Games subscribers. Digiday isn’t quite there yet, but our own thousand-mile journey, which began in the Media Briefing this summer, continues with this puzzle. Enjoy it.
Tweet your comments, complaints and screenshots of this completed puzzle to @maxwillens, and enjoy your holiday.
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Member ExclusiveMedia Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
The media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch.
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The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront
The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences.
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Member ExclusiveMedia Briefing: Publishers continue to push advertisers to check out their shoppable video pitches
In this week's Media Briefing, media editor Kayleigh Barber checks in on how publishers' attempts to win over advertisers with their shoppable video and livestream shopping programs are going.
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SponsoredHow marketers and retailers are unlocking the true value of retail media
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
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The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase
More publishers join its OpenPath land grab but sources fear trading deals can come with strings attached
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‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth
Butchershop offers a list of 100 “products” with fixed prices from which clients can choose. Over the course of a one-hour session, agency and client identify the potential failure spots rather than opportunities for success.
