Max Willens

Platforms Reporter

max@digiday.com

Publishing in the Platform Era

‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies

by Max Willens
Content & Commerce

Media’s new revenue play: Sell software to other media companies

by Max Willens
Content & Commerce

Publishers are changing page templates for shopping content pages

by Max Willens
Publishing in the Platform Era

How Slam Magazine accumulates months’ worth of content out of one weekend event

by Max Willens
Publishing on Facebook

Facebook tries again by hiring journalists to staff its news tab

by Max Willens
Beyond Ads

PopSugar’s new direct revenue play is a marketplace for workout tutorials

by Max Willens
Publishing on Snapchat

Elite Daily’s Snapchat story was watched by 20m users last month

by Max Willens
Publishing in the Platform Era

With Tumblr acquisition, Automattic gets a chance to win more brands’ business

by Max Willens
Video Anywhere

Once dominant, Amazon-owned gaming platform Twitch has more competition and more problems

by Max Willens
Content & Commerce

‘They revel in keeping it messy’: Amazon’s Onsite Associates program is rewarding, but risky for publishers

by Max Willens
Subscriptions

Vice Media’s astrology app has now been downloaded 100,000 times

by Max Willens
Audio Anywhere

How radio and audio giants are trying to solve podcasting’s discoverability problem

by Max Willens
Publishing in the Platform Era

For newspapers, the easy deals might not be the smart deals

by Max Willens

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