Max Willens

Senior Reporter

max@digiday.com

Member Exclusive

Digiday+ Research: Vaccination requirements rare among publishers, agencies

By Max Willens
Member Exclusive

Digiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers

By Max Willens
Future of Measurement

‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals

By Max Willens
Video Anywhere

‘We can do this for all of our sports’: With Gameday Central, the Philadelphia Inquirer bets on live streaming video sports coverage

By Max Willens
Beyond Ads

‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business

By Max Willens
Content & Commerce

The Rundown: One year in, NBCUniversal’s commerce ambitions bloom

By Max Willens
Subscriptions

The Rundown: Twitter bets on long-form content in its first subscription play with Twitter Blue

By Max Willens
Audio Anywhere

‘We want to really localize’: McClatchy tries out pre-roll in the audio versions of its articles

By Max Willens
Member Exclusive

Digiday+ Research: A majority of publishers now sell products directly to their audiences

By Max Willens
Audio Anywhere

The Rundown: Amazon tiptoes toward building another podcast brand

By Max Willens
Content & Commerce

‘We don’t do run-of-site anymore’: How Digital Trends Media Group is using its first-party data

By Max Willens
The Amazon Effect

The Rundown: Amazon steps up its courtship of brand advertising dollars at Unboxed

By Max Willens
Member Exclusive

Digiday+ Research: Publishers need to diversify their affiliate commerce businesses

By Max Willens

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