Max Willens

Platforms Reporter

max@digiday.com

Retail Media

How BuzzFeed and The New York Times are using Black Friday to drive commerce revenue

by Max Willens
Publishing in the Platform Era

How McClatchy plans to pursue national advertisers’ digital budgets

by Max Willens
Subscriptions

‘It’s a relationship’: Why Quartz is leaning on community for its first membership product

by Max Willens
Subscriptions

From hard paywalls to meters to dynamic paywalls: Why New York Media is taking a flexible approach to subscriptions

by Max Willens
Content & Commerce

How The Knot uses content to grow consumer revenue three ways

by Max Willens
Content & Commerce

Tastemade enters its next phase of commerce with a cookbook

by Max Willens
Personalization

How USA Today is using targeting technology beyond ads

by Max Willens
Subscriptions

With no election results, Gannett newspapers edge into the future for their print product

by Max Willens
Subscriptions

How newsletter publishers re-engage lapsed subscribers

by Max Willens
Content & Commerce

How BuzzFeed is using its commerce business to sell advertising

by Max Willens
Modern Newsroom

To grow subscribers, The Wall Street Journal focuses on product testing

by Max Willens
Subscriptions

The NBA is selling lower-priced versions of League Pass

by Max Willens
Subscriptions

Facebook’s and Google’s subscription tools offer publishers modest improvements

by Max Willens

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