Mark Weiss

Mark Weiss

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Digiday Research: As video audiences swell, creation of dedicated apps has leveled off
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Digiday Research: Cost efficiencies are driving media buying in-house
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Digiday Research: Marketers still can’t measure attribution accurately
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Digiday Research: Mobile commerce shows promise for publishers
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Digiday Research: Where European publishers get their video revenues
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Digiday Research: Publishers spend little on advertising their own products
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Digiday Research: Insufficient inventory is still a challenge for private marketplaces
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Digiday Research: After GDPR, U.S. marketers are more worried about audience targeting limitations than fines
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Digiday+ Member Poll: It’s a conflict for consulting firms to conduct media buying
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Digiday Research: Publishers are lukewarm on market for short-form video
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Digiday Research: European publishers’ top video platforms
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Digiday Research: European marketers buy more inventory from PMP’s than U.S. marketers
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Digiday Research: Publisher commerce strategies suffer from lack of loyalty

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