Digiday+ Member Article

Many European publishers, like those in the U.S., attempted the “pivot to video.” Although enthusiasm for the strategy may be dimming, 92 percent of publishers in a recent Digiday survey said they’re still increasing the amount of videos they’re producing in 2018. A key motivating factor for publishers is the growing amount spent on video advertisements. According to a recent report on advertising in Europe for by the IAB Europe and IHS Markit, spending on video ads reached $6.17 billion in 2017, a 35 percent year over year increase from 2016. With that in mind, we asked 65 European publishers at the Digiday Video Summit Europe last month to rate which platforms are the best and worst to monetize and distribute video across.

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