Lucinda Southern

Lucinda Southern

Going Global

Viacom sets up international hubs to pump out short-form content
Future of TV

How the BBC is getting people to watch short-form video
Beyond Ads

‘Ad revenue alone feels like a broken model’: Vice’s Noisey plans Nordic music festival
Publishing in the Platform Era

Lifestyle publisher Stylist quits IGTV in favor of Apple News
Future of TV

Sky Media turns to YouTube show to drive non-TV viewers
Future of TV

What Schibsted tabloid VGTV learned from testing six-second ads
Future of TV

Boiler Room expands beyond music streaming to culture and politics with new video push
Modern Newsroom

Reuters new app focuses on total time spent
Member Exclusive

‘Longer is still is the standard’: Six-second ads aren’t taking over pre-roll ad inventory
Modern Newsroom

The Economist revamps The Big Mac Index to help boost subscribers
Publishing in the Platform Era

Copa90 drew 31 million Snapchat viewers during the World Cup
Publishing in the Platform Era

How football site Goal has weathered Facebook’s changes
Going Global

Future buys Purch to boost US revenue

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