Lara O'Reilly

Senior Correspondent

Lara O'Reilly

Senior Correspondent

Member Exclusive

The boycotters’ Faustian bargain: The dilemma of when to resume advertising on Facebook
Brand Safety

How Facebook’s brand safety audit with the Media Rating Council will work
The Programmatic Marketer

Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature
Media

‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments
Managing Through Crisis

‘The glass is half full for me’: Martin Sorrell’s optimistic take on recovery
Media

‘The definition of local changes’: As America staggers reopenings, location-targeting becomes a top advertiser priority
Member Exclusive

‘Over-inflating their importance’: Why many marketers are wrong-footed on race
Managing Through Crisis

As protests escalate, advertisers and media owners face a fresh crisis
Marketing

The Bundesliga offers sponsors and broadcasters a sanitized glimpse as to how sports will restart
Subscriptions

Danish newspaper Information is increasing circulation and profit
Marketing on Platforms

How TikTok ranks ads
Member Exclusive

The TV upfronts will never be the same again
Marketing

Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads

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