Lara O'Reilly

lara@digiday.com

Member Exclusive

‘You have full permission to hit the reset button’: Why marketers are using this period to experiment

by Lara O'Reilly
Coronavirus Fallout

The Bundesliga offers sponsors and broadcasters a sanitized glimpse as to how sports will restart

by Lara O'Reilly
Subscriptions

Danish newspaper Information is increasing circulation and profit

by Lara O'Reilly
Member Exclusive

The coronavirus crisis is marketing’s ultimate A/B test

by Lara O'Reilly
Coronavirus Fallout

Facing a fundraising squeeze, charities turn to TV ads

by Lara O'Reilly
Marketing on TikTok

How TikTok ranks ads

by Lara O'Reilly
Member Exclusive

The TV upfronts will never be the same again

by Lara O'Reilly
Coronavirus Fallout

Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads

by Lara O'Reilly
Life Beyond the Cookie

Google is auditioning candidates to succeed the third-party cookie

by Lara O'Reilly
Coronavirus Fallout

How the world’s biggest media companies are faring through the crisis

by Lara O'Reilly
Member Exclusive

The latest big transparency report again shows ad tech is a mess

by Lara O'Reilly
Marketing on TikTok

TikTok is coming after Snapchat with a new augmented reality ad format

by Lara O'Reilly
Publishing in the Platform Era

‘We were ready for a stress test’: Wired UK says it will grow revenue by 10% this year

by Lara O'Reilly

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