Lara O'Reilly

lara@digiday.com

The Programmatic Publisher

Smart Adserver acquires LiquidM

by Lara O'Reilly
The Programmatic Marketer

Ad fraud moves to streaming video platforms

by Lara O'Reilly
The Programmatic Marketer

Topshop reassess its heavy emphasis on performance ads

by Lara O'Reilly
The Programmatic Marketer

Mobile ad tech firm Ogury raises $50m

by Lara O'Reilly
Video Anywhere

Amazon’s Premier League livestreams will carry fewer commercials — at higher prices

by Lara O'Reilly
Modern Newsroom

Ad buyers look to positives in recent wave of UK newspaper consolidation

by Lara O'Reilly
Video Anywhere

Starz wants its streaming app to be the ‘edgy’ international companion to Netflix

by Lara O'Reilly
The Programmatic Marketer

Firefox browser will block the IAB’s DigiTrust universal ID

by Lara O'Reilly
Publishing in the Platform Era

YouTube’s opening up ads for ‘edgy’ videos signals shift in brand-safety sentiment

by Lara O'Reilly
Brands in Culture

How Wix uses ‘time to return on investment’ to guide its marketing

by Lara O'Reilly
The GDPR Impact

UK’s data regulator again warns ad tech over GDPR compliance

by Lara O'Reilly
The GDPR Impact

Ad tech industry questions intentions behind Google’s latest privacy moves

by Lara O'Reilly
The Programmatic Marketer

Ad tech firm AdTheorent explores sale

by Lara O'Reilly

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