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S4 Capital trades billable hours for outputs as AI redraws agency economics
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Special Projects
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Kristina Monllos
Kristina Monllos
The Confessions
‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus
Marketing on Platforms
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
Member Exclusive
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Future of Work
‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce
Equality and Opportunity
‘It’s all been plan, plan, plan mode:’ Agencies have big ideas for greater diversity, but more action is needed
Member Exclusive
‘2020 has been the year of contingency plans’: The new norms of marketing
Marketing
How Walmart is advertising its new loyalty program, Walmart+
Future of Work
‘Significant shift’: With a new national TV spot, Zocdoc is changing its advertising strategy to be more offline
Member Exclusive
‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility
Future of Work
‘Safe and healthy’: As in person meetings resume, business execs are having the coronavirus ‘talk’
Marketing
‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers
Brands in Culture
‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era
Member Exclusive
‘We really don’t know’: How the continued uncertainty is shaking up the usual fall ad marketplace
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